The Native

The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.  The result of intense collaboration and more than a year of R&D and...

Secure, quick access, and versatility were the foundational requirements when designing the TracPak. We wanted the ability to mount one or two storage boxes on a MightyMount or GearTrac, and...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to...

DESCRIPTIONA dynamic, exclusive Z-Man / Eye Strike Fishing design, the Texas Eye Finesse Jighead activates downsized ElaZtech softbaits, such as the Slim SwimZ, StreakZ 3.75 and TRD series, via its...

DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

DESCRIPTIONWhen the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas...

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this...

Not just advancing tackle storage, but pushing it to the EDGE, the Plano EDGE Professional STD is the greatest tackle storage solution to ever hit the market. Better in every...

3600 Features: Soft compound mat holds hooks for easy organization and identification WaterWick™ with reusable moisture-wicking packet Dri-Loc® O-ring seal Rustrictor™ technology delivers 360 degrees of rust-preventative protection EZ Label™...

Product Information Description The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.   The result of intense collaboration and more than a year...

DESCRIPTIONCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hooksets with Ned Rig style softbaits. The jig’s custom,...

DESCRIPTIONAdd a little bit of flash to your favorite ElaZtech® softbaits with the new TRD SpinZ tail spinners. Featuring a stainless centering pin, the TRD SpinZ can be easily inserted...

DESCRIPTIONFlaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait’s appeal lies in its 10X Tough...

The Fat Baby Craw is a phenomenal finesse trailer. Its round design keeps it from sticking to cover while the bulk of the plastic ensures that it stays on the...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75” LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously....

Stella SW has always led the fishing world in durability, power and operability. The new Stella SW builds on that tradition and brings unmatched strength, reliability and ease of use...

Built for big, tough predators, the DieZel Eye Jighead is highlighted by its hallmark Eye Strike® 3D eye design, creating a prominent strike target. Custom, heavy-duty 6/0 or 8/0 black...

3400 Features: Keep valuables (wallets, phones, cameras, electronics) safe and dry : Convenient wrist strap to prevent dropping Dri-Loc O-ring seal and Cam-action latches ensure a safe airtight protective environment...

DESCRIPTIONSleek, simple and unceasingly active, the SMH WormZ mirrors what designed Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts...

These fine new reels reflect the sophisticated engineering and design that has vaulted spinning reels on to the center stage of the bass fishing world. The Zaion Body is composed...

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and recessed line tie for...

The X-Rap® Magnum Xplode® has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater...

The Pigstick™ has a captivating shimmy as it descends invites bass to join in the game enticing them to come play fetch.  

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge.  

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik® 110 provides jerkbait features, starting with a Tungsten, Long-Cast System which provides accurate,...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ creates maximum surface disturbance, while allowing the bait to...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to entice fish...

B.E.T. - Big Eye Teardrop Design Is Perfect For Drop Shot And Free Rigging Techniques. Built-In Swivel Reduces Line Twist. Tie Direct - Reduces Loss Of Weight While Drop Shotting....

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Hook. Raised Jig Eye Ensures Full Penetration Through Plastic When Rigged. Ideal For Use With Small Tubes. Laser Etched...

Specifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-edge technology.  

Proprietary Gel Phase Technology™ GPT™ process produces the ultimate fluorocarbon leader in performance, clarity, and uv ray protection.

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage....

A true-to-nature shad profile swimbait, the Shadtron™ LT features a pioneering over/under line-through harness that allows for both top hook rigging with an included single hook or belly rigging with...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-light, extra-strength...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-light, extra-strength...

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait...

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight...

Easy-casting Berkley® Vanish® has become a popular 100% fluorocarbon leader in the U.S. and around the world. Continuous upgrades on the Vanish formula have made it a mainstay to ensure...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear-and-tear on your worm due to...

With its extra-long Z-bend hook leg, VMC’s new Ike-Approved Powershot Hook ensures freedom of movement for effective dropshot presentations with no line twist. Its 3-degree offset hook point virtually guarantees...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-light, extra-strength...

VMC® Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with...

Premium brass construction and a black nickel finish. Designed to have a smooth rotation and eliminates line twist.  

All stainless steel construction is saltwater ready. Tapered ends minimize unwanted abrasion with knots & line. model_number Lb Test Size Pieces Per Pack SSSR#3 88 3 10 SSSR#4 101 4...

AMERICAN MADE Proudly manufactured in the USA Blanks are designed and manufactured in the USA Rods are made by the best rod and blank builders on the planet American made...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...

No Description

No Description

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

DESCRIPTIONThanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man’s first specifically designed drop shot baits--feature limber, ribbed bodies and spade-shaped tails that...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted...

***INTRODUCING THE ALL NEW 20G DOWNUNDER PRE RIGGED WITH SPRO SPLITS AND GAMAKATSU TREBLES PERFECTLY MATCHED!   READY TO USE STRAIGHT OUT OF THE BOX. Once again blurring the lines between...

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or...

No Description

DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by...