Best selling
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ZMAN HERCULEZ™

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this...
$9.99 $9.99
$9.99

ZMAN DARTERZ™

Designed in conjunction with elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics needlefish, ballyhoo and sand eels -- all delectable,...
$6.49 $6.49
$6.49

ZMAN HEROZ™

Cobia. Tarpon. Tuna. Muskie. Yellowtail. Kingfish. Grouper. Bluefish. Mahi. Pike. Amberjack. Coastal waters, reefs, bluewater and northern lakes are teeming with vicious predators that are suckers for soft baits, but...
$12.99 $12.99
$12.99

ZMAN MAG SWIMZ™

You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech® material. Enter the Mag...
$10.99 $10.99
$10.99

ZMAN SCENTED JERK SHADZ™

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...
$5.49 $5.49
$5.49

ZMAN ELAZTECH® TROUT TRICK®

Developed and popularized by former tournament bass angler and saltwater guide Bob Sanders and now available in Z-Man's exclusive 10X Tough ElaZtech® material, the TroutTrick is absolutely deadly not just...
$6.49 $6.49
$6.49

ZMAN SWIMMIN' TROUT TRICK®

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but...
$6.49 $6.49
$6.49

Berkley PowerBait® Eel

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
$9.99 $9.99
$9.99

Berkley Gulp! Alive!® Saltwater Shrimp

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...
$19.99 $19.99
$19.99

Berkley Gulp!® Saltwater Swimming Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body...
$7.99 $8.99
$7.99 - $8.99

Berkley Gulp!® Saltwater Peeler Crab

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Prop 65 Rig as...
$7.99 $7.99
$7.99

Berkley Gulp!® Saltwater Paddleshad

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike baitfish profile with...
$7.99 $7.99
$7.99

Berkley Gulp!® Saltwater Jerk Shad

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Erratic darting motion imitates...
$8.99 $8.99
$8.99

ZMAN DIEZEL MINNOWZ™

DESCRIPTIONUnparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...
$4.49 $8.99
$4.49 - $8.99
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