Yamamoto 5" Senko
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...
$7.99
ZMAN TRD GobyZ™
Enabled by its soft, malleable ElaZtech® body, the Ned-rig-friendly TRD GobyZ swimbait matches the texture and action of a live round goby, while also mimicking other bottom-dwelling forage, such as...
$4.99
ZMAN ST GrubZ™
The ST GrubZ™ boasts a classic, time-tested curly tail grub profile, but with an upgraded ribbed body and quad cut tail. Its deeply ribbed body traps air bubbles, emits vibration,...
$4.99
ZMAN ChatterBait® Elite EVO™
Power up your ChatterBait® program with all high-level bladed jig upgrades. The ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade®, resulting in quick-start vibration...
$9.99
Berkley PowerBait® The Champ Swimmer
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass...
$8.99
Berkley PowerBait® The Champ Craw
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float...
$7.99
ZMAN BABY GOAT™
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle...
$5.49
ZMAN HELLRAIZER™
An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by...
$14.99
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ZMAN CHATTERBAIT® JACKHAMMER™ STEALTHBLADE™
A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving...
$15.99
Berkley SquareBull Crankbait
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture...
$8.99
Berkley Frittside™ Crankbait
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster...
$10.99
PowerBait® MaxScent The General
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture...
$8.99
Berkley PowerBait® PowerStinger
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head...
$9.99
Berkley PowerBait® Gilly
The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows...
$9.99
Berkley Gulp! Alive!® Minnow
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...
$9.99
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